Digital Marketing is changing on an ongoing basis. I must say it is easy to utter that we must adopt such and such techniques to market our business, but it’s not that simple as it can be assumed. Each passing day is introducing us with new technologies and trends, therefore to play the game we should move ahead before changing occurs. We should look at the bigger picture and think before applying any method; how it will be going to help us in the long run. How much this is useful for our targeted audience.
Since entering into the field of digital marketing I am hearing that content is king and still it is. So, for now, I can say it will nevertheless rule in 2020 in a digital marketing campaign. However, the question here arises is; what kind of content is getting more engagement now? According to Hubspot academy research, over 50% of people tend to watch a video to make a purchase online. Google also ranks video content above textual content.
The other things to keep in mind are that the content should be diversified and interactive. The basic purpose of your content marketing strategy should be; to add value and to fuel your marketing strategy. Overdose of this can also annoy your prospects. Overuse and posting stuff just to make a post can have a negative effect on the audience. To retain valuable customers you should never compromise over quality.
Private messaging apps will also trend in the year 2020. As far as the customer’s buying behavior has changed, therefore they want to have personal sales services from companies. To get personalized with them many apps like WhatsApp, Viber, and other alike instant messaging apps are very useful to foster the relationships with the right prospects.
These apps are very convenient for shoppers and salespeople as well. Smartphone users are already very familiar with these apps, which is why they don’t need to learn to contact companies while shopping. Forums like Instagram, twitter are also being used to have direct conversations with customers. These apps are easy for the sellers to listen to the complaints of customers using these messaging/telephony platforms.
Today personalization with the prospects has also changed. It is not just limited to putting the name of prospects in your email. In fact with more data collection through artificial intelligence (AI) and insights whether Google Analytics or social insight, all these can help you to strengthen relationships with the people who are looking for you. Traditional methods of marketing are about to abolish and today customers are being bombarded with personal messages using several social channels. These don’t only aid in marketing to more people, but to reach the targeted audience in time.
Transparency has become a key factor in retaining customers. Unlike reaching new people for more sales, retaining old customers is also necessary. In today’s world, the company also needs to be transparent in what kind of product information they are sharing. To remain transparent ask your clients about their experience, make recommendations and suggestions for improving service quality. Address their concerns and problems on the spot. Try to have a friendly conversation while handling any criticism, and stay positive with them without making judgments.
Online customer reviews and answering their questions online which are visible to all of your users is an example of being transparent. These don’t only help in generating more revenue; they can also act as referrals to their family and friends. These customers’ reviews and opinions can also give you a mechanism of improving your customer experience. If there are any issues or problems regarding your product or service you can resolve there on the spot which can also leave a good impact on other people who haven’t made any purchase. Searches have also shown that people look for customer reviews and ratings before making a purchase online.
Today more and more people are using smartphones to search. Research by PWC has shown that almost 60% of end-users are already using voice devices. Mostly younger people are using this technology more as compared to older people.
Alongside voice searches, visual searches are also increasing. This is also an emerging trend in the revolutionized world of artificial intelligence. It has been expected to grow over time. The CEO of Pinterest has also stated that in future the searches will be based on images instead of keywords.
On account of this, I would suggest that brands should also focus on their image visibility in organic searches. You can also submit a visual site map for search engine visibility.
To be in business all businesses; whether you are a small company or a retailer, for more acquisition of prospects you cannot ignore the above mentioned digital marketing trends. Remember the success of any business lies in how they are promoting and marketing their services in this digital era. Although digital marketing trends are changing rapidly, you cannot deny the fact that all these marketing tactics are based on the foundation of, what end-users want from you, how you can stimulate their buying process. To remain in business with success you should foster a long-lasting relationship with them. All these efforts are for customers’ delight.
Please do share if we are missing any new trend from the list. Recommendations are highly appreciated.